The Cleaning Industry
To provide valuable information to companies in the professional cleaning sector, SCA and its global hygiene brand Tork organized a roundtable within the framework of the ISSA / Interclean fair in Amsterdam to identify the challenges and opportunities that are detected in the industry.
Leading representatives of the sector participated: Doro thee Stein, Head of Facilities of the Dubai Airport Company; Andreas Lill, director of the European Federation of Cleaning Industries (EFCI); and Michelle Marshall, founder, and director of the European Cleaning Journal (ECJ). These are the three key trends identified by the speakers:
- The Technological Direction Is Here To Stay
The sector is at a crossroads: technology, which is already the primary driver of the development of the cleaning industry, will have completely transformed the industry within ten years. Companies that do not adapt will be left behind. However, staying competitive does not require reinventing the wheel: there are a lot of right technological solutions already available.
Tork Easy Cube, a digital service that provides information in real time on the needs of cleaning and replacement of the spare parts in the toilets, is a good example. It was in the beta mode when it was introduced in 2014, and today it is a complete service that has already allowed numerous clients to adopt new and more efficient working methods, supported by studies that demonstrate its transforming effect on cleaning efficiency and motivation. Employees.
- Social Sustainability: The Most Important Thing Is People
While continuing to talk about sustainability, participants in the roundtable insisted that the focus is shifting from an environmental perspective to a social one. People constitute the core of professional cleaning and represent 80% of the costs of the industry. In a sector that has traditionally had problems attracting and retaining talent, those who take better care of their employees will be those who achieve long-term success. Fortunately, new innovative products like Tork Easy Cube make it easier to obtain, by increasing productivity and staff satisfaction.
- From Cost Savings To Added Value
Finally, the experts agreed that a repositioning of companies is necessary to take full advantage of technological developments and sustainability efforts. Service providers need to convince their customers of the value they create, rather than merely offering low prices. This will make the customers more demanding, but they will also be willing to pay more. Cleaning companies need to become partners with their customers and help them develop and raise the profile and image of their businesses.